Exemplary embodiments relate to techniques for sending ephemeral content messages via a communications service. An interface may be presented to allow a user to initially access ephemeral content functionality and select content for inclusion in the ephemeral content message. The interface may present a streamlined set of use cases without regard to the manner in which the content was initially captured. Different types of content may be used as ephemeral content, including images, videos, weather reports, news stories, text, audio recordings, location tags, etc. The ephemeral content may be sent through the communications service as an end-to-end encrypted message. When a user replies to an ephemeral content message, the reply may trigger a one-to-one conversation between the originating user and the replying user. Alternatively, an ephemeral content message may be initially sent to a selected group, and replies may be sent back to the entire group.