The present invention relates to a reorienting device for reorienting simulated cigarette parts which are carried by a product carrier, wherein the device comprises: a main vertical rotation axis; a first cam track extending at least partially around the main vertical rotation axis; a rotary carrousel configured to rotate about the main vertical rotation axis, the rotary carrousel comprising: a rotary support frame, a plurality of reorienting units connected to the rotary support frame, each reorienting unit comprising an engagement member, wherein each engagement member is configured to engage the simulated cigarette part and to reorient it about a vertical product axis, a plurality of transmission mechanisms connected to the rotary support frame, each transmission mechanism being associated with a respective reorienting unit, each transmission mechanism comprising a cam which moves along the first cam track during the rotation of the rotary support frame.