The present invention relates to [1] an ink-jet printing method including a printing step of ejecting a water-based ink onto a surface of a printing medium to print characters or images thereon, in which the water-based ink includes a pigment (A), an organic solvent (B), a surfactant (C) and water; the organic solvent (B) includes at least a glycol ether (b-1), and the glycol ether has a viscosity of from 2.0 to 5.5 mPa·s as measured at 20° C. and a vapor pressure of from 0.03 to 6.0 hPa as measured at 20° C.; a content of a high-boiling organic solvent having a boiling point of not lower than 250° C. in the water-based ink is not more than 5% by mass; and a printing speed upon printing the characters or images on the printing medium is not less than 70 m/min in terms of a transportation speed of the printing medium, and [2] a water-based ink used in the inkjet printing method.