An enhancement content asset is received at a user device for presentation along with an incoming communication alert for a communication. The communication is initiated on a caller user device and routed to the user device via a wireless carrier network. A determination is made as to whether the enhancement content asset is to be suppressed from presentation on a user interface of the user device based on a configuration rule in a configuration data store of the user device. The enhancement content asset is not presented on the user interface in response to the configuration rule indicating that the enhancement content asset is to be suppressed from presentation on the user interface. Conversely, the enhancement content asset is presented along with the incoming communication alert on the user interface of the user device in response to the configuration rule indicating the enhancement content asset is permitted to be presented.