An integrated process for producing C3-C4 olefins or di-olefins including: contacting a hydrocarbon feed and a catalyst feed in a fluidized dehydrogenation reactor under conditions such that a product mixture is formed and the catalyst is at least partially deactivated; transferring the product mixture and the catalyst from the reactor to a cyclonic separation system under conditions such that the product mixture is converted to form a new product mixture and is separated from the catalyst; transferring at least a portion of the catalyst to a regenerator vessel and heating it in order to combust the coke deposited thereon; subjecting the catalyst to a conditioning step to form an oxygen-containing, at least partially reactivated catalyst; and transferring the partially reactivated catalyst back to the fluidized dehydrogenation reactor.