A dispatcher command center for dynamic ambulance deployment based on population density is described herein. The dispatcher command center is configured to display a street map of a coverage area, the street map including a first representation of a likely population density within the coverage area, and display an ambulance location of a plurality of ambulances. The dispatcher command center is also configured to receive, in real-time, a data signal including transaction data associated with a transaction. The transaction data includes a transaction location and transaction time and represents an activity executed by a person within the coverage area. The dispatcher command center is further configured to display a second representation of the transaction at a location on the street map corresponding to the transaction location, and deploy at least one of the plurality of ambulances in response to the displayed second representation, thereby updating at least one ambulance location.