A spark plug enabling suppression of reduction in the strength of an insulator. In the spark plug, a rear end portion of an engagement portion formed on an outer peripheral surface of a tubular insulator extending along an axial line from a front side to a rear side, is engaged with a to-be-engaged portion of a tubular metal shell disposed on the outer peripheral surface of the insulator. The insulator is made from ceramic such as alumina. On at least a part of the outer peripheral surface of the insulator, a projected and recessed portion is formed on the front side relative to the engagement portion so as to helically extend in a circumferential direction of the insulator.