A user can select an object represented in video content in order to set a magnification level with respect to that object. A portion of the video frames containing a representation of the object is selected to maintain a presentation size of the representation corresponding to the magnification level. The selection provides for a “smart zoom” feature enabling an object of interest, such as a face of an actor, to be used in selecting an appropriate portion of each frame to magnify, such that the magnification results in a portion of the frame being selected that includes the one or more objects of interest to the user. Pre-generated tracking data can be provided for some objects, which can enable a user to select an object and then have predetermined portion selections and magnifications applied that can provide for a smoother user experience than for dynamically-determined data.