A method of filling packaging with pouches of product comprises conveying a plurality of spaced apart chutes along a first feed path. Each chute is loaded with pouches of product at a chute loading station. Erect boxes are conveyed along a second feed path to a chute unloading station wherein the second feed path is substantially parallel to the first feed path at the chute unloading station. The pouches of product are transferred from the chutes into interior spaces of the erect boxes at the chute unloading station as the chutes move along the first feed path and the erect boxes move along the second feed path. The chutes are returned to the chute loading station to be filled with pouches of product.