A mobile device, method of controlling use of a mobile device and computer program product for operating a mobile device having a rollable display. A usage condition is received at the mobile device and stored in a database of the mobile device. A processor compares a usage level of the mobile device to the usage condition, and performs an action at the rollable display to change a value of a presentation parameter of the mobile device from a first value to a second value when the usage level meets the usage condition.