In one embodiment, a method includes scoring a set of content objects based on one or more user-engagement factors, identifying one or more related content objects, wherein each related content objects is connected within the online social network to one or more content objects of the set of content objects having a score greater than a threshold score, generating a plurality of structured queries that each comprise references to one or more content objects, wherein at least one of the structured queries is a personalized query comprising a reference to at least one of the related content objects, and sending instructions to a client device for presenting one or more of the generated structured queries to a first user for display on an interface currently accessed by the first user, wherein at least one of the sent structured queries is a personalized query.