Systems, methods, and devices of various embodiments enable the provision of providing terrestrial broadcast television services over a cellular broadcast system. In various embodiments, a processor of a network element of the cellular broadcast system may parse a terrestrial broadcast television service for one or more information elements. The processor may configure a service description of the cellular broadcast system to include the one or more information elements of the terrestrial broadcast television service. The processor may send the configured service description over the cellular broadcast system to a receiving device to enable the receiving device to receive the terrestrial broadcast television service over the cellular broadcast system.