Methods, computer-readable media, software, and apparatuses provide an interactive application, such as a video game, that presents gaming and driving challenges to facilitate improvement of driving skills and development of safe driving behavior. Drive data may be collected while a user is driving a vehicle and the drive data may be used to define a graphically simulated virtual world. A drive score may also be calculated based on the drive data. Portions of the graphically simulated virtual world may be unlocked based on the drive score. Also, attributes of a character within the graphically simulated virtual world may be modified based on the drive score.