A liquid cartridge is insertable into an attachment portion of a printing device in an insertion direction and attached thereto in an upright posture. The liquid cartridge includes: a housing defining a liquid chamber; a substrate; a contact; and a memory electrically connected to the contact. The substrate in the upright posture defines a sloped surface facing upward and sloping relative to a first imaginary plane extending in the insertion direction and a widthwise direction orthogonal to the insertion direction and a gravitational direction. The contact is formed on the sloped surface. An acute angle formed between the sloped surface and the first imaginary plane is greater than an acute angle formed between the first imaginary plane and a second imaginary plane passing through: a contact point between the contact and a contact of the device; and a lower end of a wall constituting a holder of the attachment portion.