Provided is a magenta toner, which is excellent in image density, has an enhanced chargeability, and can be produced at a low cost. The magenta toner comprising a binder resin and a magenta colorant, wherein a compound A represented by the general formula (1) and a compound B represented by the general formula (2) are contained as the magenta colorant, and wherein a total content of the compound A and the compound B is from 3 to 30 parts by mass with respect to 100 parts by mass of the binder resin, and a mass ratio of the content of the compound A to the content of the compound B (compound A/compound B) is from 0.8 to 20.