Disclosed herein is a display apparatus having an improved structure to improve an assembly performance of a product. The display apparatus includes a chassis disposed in a rear side of a display module to support the display module, a cover detachably coupled to the chassis and forming an appearance, a first coupling unit provided on one of the chassis and the cover and provided with a linear member having an elasticity, and a second coupling unit provided on the other of the chassis and the cover and detachably coupled to the first coupling unit.