There is provided a wireless communication system including a plurality of wireless communication devices that transmits a signal relating to provision of service. The service includes a plurality of stages relating to provision. A plurality of the wireless communication devices correspond to a plurality of the respective stages and transmit the signal corresponding to the stage with radio field intensity corresponding to the stage. In addition, there is provided a wireless communication device including a transmitter that transmits a signal relating to a request of service and a receiver that receives a signal relating to provision of the service from a connection device connected on the basis of a signal relating to the request. The service includes a plurality of stages relating to provision. The transmitter transmits the signal relating to the request corresponding to the stage with radio field intensity corresponding to the stage.