Provided are an electronic device and an operating method thereof. The electronic device includes: a communication interface; a processor configured to output information of at least one product while a broadcast program for advertisement or sale is being displayed, control, in response to an external input for a selection from the information output, the communication interface to access a server storing shopping broadcast content produced for advertisement or sale corresponding to the selection, and output the shopping broadcast content received from the server by using streaming. The electronic device includes an external input interface configured to receive the external input.