A transverse flux electric induction heating apparatus is provided with a pair of transverse flux inductor assemblies where the inductor in each one of the pair of assemblies is formed from a pair of continuous flexible cables disposed within movable roll channels in roll assemblies that are used to adjust the transverse length of the inductor across the edge-to-edge transverse of a workpiece moving between the inductor in each one of the pair of assemblies and/or to adjust the pole pitch between transverse inductor lengths of each inductor in the pair of assemblies.