A display device includes: a display panel which displays an image corresponding to an input image data in a display area; and a fingerprint sensor which senses a fingerprint of a finger using light reflected by the finger positioned on the display area among light emitted from the display panel. When a fingerprint sensing mode is changed to an activated state from an inactivated state, a luminance of an image displayed in a first display area corresponding to a position of the finger in the display area is increased.