Techniques are described herein for to improving optical wireless communications based on mobility patterns. In various embodiments, one or more mobility patterns observed in an area over time may be determined (302). The area may be illuminated by one or more lighting units (102) configured to transmit information using optical wireless communications (“OWC”). An applicable mobility pattern may be selected (308) from the one or more mobility patterns. Based on the selected mobility pattern, usage in the area of a plurality of OWC-based mobile apps (230) may be predicted (310). One or more OWC resources of at least one of the one or more lighting units may be allocated (312) for transmission of data to one or more of the plurality of OWC-based mobile apps operating on one or more mobile devices operated within the area. In various embodiments, the allocating may be based at least in part on the predicted usage.