Content individualization, including: encrypting a first part of a source data set using a first key creating a first encrypted data set; encrypting a second part of the source data set using a second key creating a second encrypted data set; encrypting the second part of the source data set using a third key creating a third encrypted data set; and combining the first encrypted data set, the second encrypted data set, and the third encrypted data set to form a final encrypted data set. Key words include watermarking and content individualization.