Exemplary embodiments relate to techniques for displaying and interacting with ephemeral content messages in a communication service. Ephemeral content, transmitted as a message in order to preserve end-to-end encryption, may be tagged with an identifier designating the message as an ephemeral content message. A receiving client may recognize the flag and display the content of the message as ephemeral content. The update may include a link to the content that expires under certain conditions. While the link is active, the link may be selected to enter a full-screen presentation of the ephemeral content. Different media types may be associated with different types of full-screen presentations. Displayed ephemeral content from different users may be ranked based on an interest score and displayed in the ranked order. Ephemeral content may be displayed in a user interface on separate tabs.