A casing for a cosmetic product includes at least one base and a cover which are movably mounted with respect to each other between at least one closed position and an open position of the casing in which means for supporting at least one cosmetic product are accessible. The cover is configured to receive at least display means. The base includes at least one housing with the support means. The casing includes a device for processing data of the contactless type that is at least capable of reading one or more items of data contained in at least one data support integral with the means for supporting when the support means are mounted in the at least one housing.