Systems, methods, and non-transitory computer-readable media can obtain at least one content item to be scored with respect to a user, wherein the score is used to determine whether the content item is included in a content feed of the user. A value for a first event is determined based at least in part on a likelihood of the user performing an action with respect to the content item, wherein the likelihood of the user performing the action is greater than an average user of the social networking system. The score for the content item is determined based at least in part on the value for the first event, wherein the first value is dampened to reduce its contribution to the score.