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    Systems and methods for content presentation
    3.
    发明授权
    Systems and methods for content presentation 有权

    公开(公告)号：US10789258B2

    公开(公告)日：2020-09-29

    申请号：US14975433

    申请日：2015-12-18

    Applicant: Facebook, Inc.

    Inventor： Mahmud Sami Tas ,  Vibhi Kant ,  Gregory Matthew Marra ,  Dean Griffin Eckles ,  Yaroslav O. Dudin

    IPC: G06F16/00 ,  G06F16/2457 ,  H04W12/08 ,  H04W4/21 ,  G06N20/00

    Abstract: Systems, methods, and non-transitory computer-readable media can obtain at least one content item to be scored with respect to a user, wherein the score is used to determine whether the content item is included in a content feed of the user. A value for a first event is determined based at least in part on a likelihood of the user performing an action with respect to the content item, wherein the likelihood of the user performing the action is greater than an average user of the social networking system. The score for the content item is determined based at least in part on the value for the first event, wherein the first value is dampened to reduce its contribution to the score.

    Missed feed unit for content feeds
    6.
    发明授权
    Missed feed unit for content feeds 有权

    公开(公告)号：US10249009B2

    公开(公告)日：2019-04-02

    申请号：US15663379

    申请日：2017-07-28

    Applicant: Facebook, Inc.

    Inventor： Chao Ruan ,  Shilin Ding ,  Jiayi Zhu ,  Wenyuan Yu ,  Li Zhang ,  Gregory Matthew Marra ,  Andrew Chung ,  Zhiqiu Kong

    IPC: H04L29/08 ,  G06Q50/00

    Abstract: A social networking system provides a content feed to a client device associated with the user of a social networking system, the content feed including a plurality of content items. The social networking system identifies one or more missed content items, of the plurality of content items, that were part of the content feed and were not displayed by the client device. The social networking system generates a subsequent content feed that includes one or more content items that have not been previously provided to the client device and a missed feed unit that is associated with the one or more missed content items. In one embodiment, the missed feed unit, when selected, redirects the user to a new page that presents a different content feed including the identified missed content items. The social networking system provides the subsequent content feed to the client device for presentation to the user.

    PRESENTING CONTENT TO A SOCIAL NETWORKING SYSTEM USER BASED ON CURRENT RELEVANCE AND FUTURE RELEVANCE OF THE CONTENT TO THE USER
    7.
    发明申请
    PRESENTING CONTENT TO A SOCIAL NETWORKING SYSTEM USER BASED ON CURRENT RELEVANCE AND FUTURE RELEVANCE OF THE CONTENT TO THE USER 审中-公开
    根据当前的相关性和与用户内容的相关性向社交网络系统用户呈现内容

    公开(公告)号：US20160328481A1

    公开(公告)日：2016-11-10

    申请号：US14707603

    申请日：2015-05-08

    Applicant: Facebook, Inc.

    Inventor： Gregory Matthew Marra ,  Yael Gavish

    IPC: G06F17/30 ,  H04L29/06 ,  G06N5/04 ,  H04L29/08

    CPC classification number: G06F17/30867 ,  G06F17/30528 ,  G06F17/3053 ,  G06F17/30554 ,  G06N99/005 ,  G06Q50/00 ,  H04L67/306

    Abstract: A social networking system generates a feed of content items for presentation to a user based on measures of relevance of the content items to the user at a time when the feed is to be presented and at one or more future times. Content items are associated with value functions representing measures of relevance of the content items to the user over time. Based on the value functions for various content items, the social networking system determines an expected amount of user interaction with the feed when the feed is to be presented as well as predicted amounts of user interaction with the feed at one or more future times. Content items are selected for inclusion in the feed to maximize a combination of the expected amount of user interaction and the predicted amounts of user interaction with the feed.

    Abstract translation: 社交网络系统基于在要呈现馈送时以及在一个或多个未来时间的内容项目与用户的相关度的度量，生成用于呈现给用户的内容项的馈送。 内容项与价值函数相关联，表示内容项随着时间的推移与用户的相关性的度量。 基于各种内容项目的价值功能，社交网络系统确定在要呈现Feed时与用户的预期用户交互量以及用户在一个或多个未来时间与Feed的预测交互量。 选择内容项目以包含在馈送中以最大化预期的用户交互量的组合以及与馈送的用户交互的预测量。

    MISSED FEED UNIT FOR CONTENT FEEDS
    8.
    发明申请
    MISSED FEED UNIT FOR CONTENT FEEDS 有权
    内含饲料缺失饲料单位

    公开(公告)号：US20160021213A1

    公开(公告)日：2016-01-21

    申请号：US14336901

    申请日：2014-07-21

    Applicant: Facebook, Inc.

    Inventor： Chao Ruan ,  Shilin Ding ,  Jiayi Zhu ,  Wenyuan Yu ,  Li Zhang ,  Gregory Matthew Marra ,  Andrew Chung ,  Zhiqiu Kong

    IPC: H04L29/08 ,  G06F3/0482

    CPC classification number: G06Q50/01

    Abstract: A social networking system provides a content feed to a client device associated with the user of a social networking system, the content feed including a plurality of content items. The social networking system identifies one or more missed content items, of the plurality of content items, that were part of the content feed and were not displayed by the client device. The social networking system generates a subsequent content feed that includes one or more content items that have not been previously provided to the client device and a missed feed unit that is associated with the one or more missed content items. In one embodiment, the missed feed unit, when selected, redirects the user to a new page that presents a different content feed including the identified missed content items. The social networking system provides the subsequent content feed to the client device for presentation to the user.

    Abstract translation: 社交网络系统向与社交网络系统的用户相关联的客户端设备提供内容馈送，所述内容馈送包括多个内容项。 社交网络系统识别作为内容馈送的一部分并且不被客户端设备显示的多个内容项目中的一个或多个未命中的内容项目。 社交网络系统产生后续的内容馈送，其包括先前未提供给客户端设备的一个或多个内容项目以及与所述一个或多个错过的内容项目相关联的错过的馈送单元。 在一个实施例中，错过的馈送单元在被选择时将用户重定向到呈现包括所识别的遗漏内容项的不同内容馈送的新页面。 社交网络系统向客户端设备提供随后的内容馈送以呈现给用户。

    SELECTING PREVIOUSLY-PRESENTED CONTENT ITEMS FOR PRESENTATION TO USERS OF A SOCIAL NETWORKING SYSTEM
    9.
    发明申请
    SELECTING PREVIOUSLY-PRESENTED CONTENT ITEMS FOR PRESENTATION TO USERS OF A SOCIAL NETWORKING SYSTEM 审中-公开
    选择以前提出的内容项目，以呈现给社会网络系统的用户

    公开(公告)号：US20150286662A1

    公开(公告)日：2015-10-08

    申请号：US14243739

    申请日：2014-04-02

    Applicant: Facebook, Inc.

    Inventor： Gregory Matthew Marra ,  Yi Guo ,  Chao Ruan ,  Li Zhang

    IPC: G06F17/30

    CPC classification number: G06F17/30321 ,  G06F17/3053

    Abstract: A social networking system selects content items previously presented to a user for presentation to the user along with content items that were not previously presented. The social networking system selects candidate content items as previously-presented content items satisfying one or more criteria. One or more indices each associated with one or more attributes are generated that include candidate content items having attributes associated with an index. Candidate content items in an index are ranked based on a likelihood of the user interacting with the candidate content items in the index, and one or more candidate content items are selected from the index for presentation based on the ranking. The candidate content items selected from the index are presented to the user along with additional content items not previously-presented to the user.

    Abstract translation: 社交网络系统选择先前呈现给用户的内容，以及与之前呈现的内容项目一起呈现给用户。 社交网络系统选择候选内容项目作为满足一个或多个标准的先前呈现的内容项目。 生成与一个或多个属性相关联的一个或多个索引，其包括具有与索引相关联的属性的候选内容项。 基于用户与索引中的候选内容项目进行交互的可能性，对索引中的候选内容项进行排名，并且基于排名从用于呈现的索引中选择一个或多个候选内容项。 从索引中选择的候选内容项目与先前未向用户呈现的附加内容项目呈现给用户。

    Overlaying Photographs With Text On A Social Networking System
    10.
    发明申请
    Overlaying Photographs With Text On A Social Networking System 有权
    在社交网络系统上覆盖文字的照片

    公开(公告)号：US20140281847A1

    公开(公告)日：2014-09-18

    申请号：US13842301

    申请日：2013-03-15

    Applicant: Facebook, Inc.

    Inventor： Gregory Matthew Marra ,  Christopher Struhar

    IPC: G06F17/21

    CPC classification number: G06F17/212 ,  G06Q10/10 ,  G06Q50/01 ,  G06T11/60 ,  H04L51/043 ,  H04L51/10 ,  H04L51/32

    Abstract: When a social networking system receives an image and associated text for presentation to one or more users, the social networking system determines how to present the text and the image. For example, the social networking system determines if to overlay the text onto an area of the image. A readability score indicating the readability of the text if overlaid onto an area of the image is determined based on attributes of the image and of the text. Using the readability score, the social networking system overlays the text onto an area of the image when presented to other users or presents the text adjacent to the image when presented to other users.

    Abstract translation: 当社交网络系统接收图像和相关联的文本以呈现给一个或多个用户时，社交网络系统确定如何呈现文本和图像。 例如，社交网络系统确定是否将文本覆盖到图像的区域上。 基于图像和文本的属性来确定表示如果覆盖在图像的区域上的文本的可读性的可读性分数。 使用可读性分数，当呈现给其他用户时，社交网络系统将文本覆盖到图像的区域上，或者当呈现给其他用户时将文本呈现在与图像相邻的文本上。

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