A control circuit is configured to: change a dispersion state of the electrophoretic particles by controlling voltage across the first transparent electrode and the second transparent electrode to change a range of exit direction of light transmitted through the light transmissive regions and the dispersion medium; apply direct voltage at a first voltage value across the first transparent electrode and the second transparent electrode to change the range of exit direction from a narrow range to a wide range; measure luminance of light transmitted through the light beam direction control panel during application of the voltage at the first voltage value; and increase the voltage value to be applied across the first transparent electrode and the second transparent electrode in a case where the measured luminance of the transmitted light is lower than a target value.