Disclosed is a method and apparatus for generating a title and a keyframe of a video. According to an embodiment of the present disclosure, the method includes: selecting a main subtitle by analyzing subtitles of the video; selecting the keyframe corresponding to the main subtitle; extracting content information of the keyframe by analyzing the keyframe; generating the title of the video using metadata of the video, the main subtitle, and the content information of the keyframe; and outputting the title and the keyframe of the video.