A speed tier based pricing scheme is utilized to increase average revenue per user (ARPU) for fixed wireless applications. To offer a speed tier based pricing scheme, a radio environment at a location of Customer Premise Equipment (CPE) and/or data associated with cell sites serving the location can be analyzed to estimate a maximum data rate that can be delivered to the user CPE with a high confidence. Based on the estimated data rate, one or more speed tiers that can be offered to the customer for subscription. Further, based on an analysis of observed network usage and/or traffic demand per customer location with reference to the speed-tier classes subscribed to by existing customers, the network can efficiently plan for on-boarding new customers and/or network expansion.