A quasi-cyclic low density parity check (QC LDPC) code rate matching method is disclosed. According to the rate matching method in the present disclosure, the minimum lifting value can be selected from among lifting values by which a codeword longer than a target code block can be generated. A coding gain through retransmission can be acquired by generating the codeword that is longer than the target code block. In addition, by selecting a lifting value of a proper magnitude, rate matching for information bit sequences of various lengths can be performed.