The embodiments of the present disclosure disclose a video playback apparatus and a video playback method. The video playback apparatus includes: an image sensor, a plurality of strip-shaped displays arranged in a first direction, and a processor connected to each of the strip-shaped displays and the image sensor, respectively, wherein the strip-shaped displays are configured to display information for associated items; the image sensor is configured to acquire image information for a user who moves in the first direction and a direction opposite to the first direction and browses the associated items; and the processor is configured to dynamically control display brightness of the plurality of strip-shaped displays according to the image information for the user, wherein brightness of one of the strip-shaped displays close to the user is greater than brightness of another one of the strip-shaped displays away from the user.