A watch storage case with intelligent watch recommendation function includes a casing, a camera module, and a terminal display device. The casing includes a plurality of housing spaces. The camera module is disposed on the casing, so as to photograph the user to generate and transmit an image signal. The terminal display device stores a watch information corresponding to each housed watch. The terminal displaying device receives the image signal and carries out a determination operation to generate and perform a recommendation information. Therefore, a watch wearing recommendation suitable for user style is automatically provided.