A method is described in which printing instructions representing printing content to be printed by a printing system are received, the printing system comprising a dispenser to dispense printing material. Whether to perform a first mapping process or a second mapping process is then selected. The first mapping process comprises mapping an indicator to a first dispensing process to dispense printing material from the dispenser to produce content according to a content characteristic of the printing content at a given location, and the second mapping process comprises mapping the indicator to a second dispensing process to dispense printing material to produce content according to the content characteristic at the given location. The first dispensing process is different than the second dispensing process. The indicator represents the content characteristic. The method also comprises performing the selected mapping process.