The present disclosure includes a flight control method and apparatus. An example includes determining, when an unmanned aerial vehicle is flying, a specific flight zone to be entered by the unmanned aerial vehicle, where a flight clearance is required for the unmanned aerial vehicle to enter the specific flight zone. Application information and information about the specific flight zone is sent to a server, where the application information is used to apply for the flight clearance to enter the specific flight zone, and the information about the specific flight zone is used to indicate the specific flight zone. A flight instruction is sent when a flight clearance sent by the server is received, so that the unmanned aerial vehicle enters the specific flight zone according to the flight instruction.