A resource sharing method is performed at a mobile terminal, the method including: configuring a to-be-shared resource by using a processor, to obtain data needed for obtaining a resource; obtaining a user identifier of a currently logged-in social networking application; obtaining a resource sharing message image template, a user-defined visible element, and configuration information of the visible element that are associated with the user identifier; drawing a resource sharing message image according to the resource sharing message image template, the visible element, and the configuration information, and displaying the resource sharing message image on a social network propagation page of the social networking application; and transferring, by using a social network, a resource sharing message corresponding to the resource sharing message image, the resource sharing message including the data needed for obtaining a resource.