A resource sharing method is performed at a mobile terminal, the method including: receiving a resource sharing message configuration file that is delivered in a pre-configured delivery time period; obtaining a theme activity time period according to the resource sharing message configuration file; displaying a resource sharing message configuration portal in the theme activity time period; detecting an operation on the resource sharing message configuration portal, and entering a resource sharing message configuration page; obtaining, according to a configuration performed on the resource sharing message configuration page, a resource sharing message template matching the theme activity time period and resource information matching the resource sharing message template; generating a resource sharing message according to the obtained resource sharing message template and resource information, the resource sharing message including data for obtaining a resource; and sharing the resource sharing message.