Embodiments of the present disclosure disclose a broadcast message management method, including: receiving a broadcast message sent by a target application program; determining a user experience assurance priority of the target application program, and determining a target broadcast queue corresponding to the target application program; saving the broadcast message in the target broadcast queue; and when a broadcast message scheduling request is received, scheduling, according to a target broadcast message scheduling priority corresponding to the target broadcast queue, the broadcast message stored in the target broadcast queue. The embodiments of the present disclosure further disclose a broadcast message management apparatus.