A system for dynamically offloading data and video traffic to a broadcast offload core network from a cellular network or to the cellular network from the broadcast offload core network is provided. The system includes an analytics engine, a load manager, and a radio access network (RAN). The analytics engine captures geographical radio frequency (RF) information from a geographical RF information database. The geographical RF information includes an operator infrastructure information, a physical terrain information, a subscriber information, a coverage information, a signal quality information, and telecom traffic patterns. The analytics engine determines whether to offload the data and the video traffic to at least one of a unidirectional downlink network from a unicast network or the unicast network from the unidirectional downlink network by analyzing a hybrid cellular user equipment from a particular geographical location trying to access the data or video content.