Methods and apparatus to transition between 2D and 3D renderings of augmented reality content are disclosed. An example apparatus includes a user input analyzer to determine an intended movement of an AR object relative to a first zone of a real world environment and a second zone of the real world environment. The apparatus also includes an AR content generator, in response to user input, to: render an appearance of movement of the AR object in the first zone based upon a first set of rules; and render the AR object in the second zone, movement of the AR object in the second zone based on a second set of rules different than the first set of rules.