According to one embodiment, a display device includes a pixel electrode and a memory provided in each of pixels, a common electrode, a signal line to which a digital signal is supplied, a first drive line to which a display signal is supplied, a second drive line to which a non-display signal is supplied, a storage control circuit which stores the digital signal in the memory in a storage period, and a select control circuit which selectively supplies, in a display period, to the pixel electrode, one of the display signal and the non-display signal. The second drive circuit maintains potential of the common signal of the display period in the storage period when the display period transitions to the storage period.