A data transmission control method and apparatus, and a terminal are disclosed. The method includes: performing, by a master terminal, a timing negotiation with respective slave terminals to obtain timings allocated to the respective slave terminals; sending, upon completion of timing allocation, interactive data by means of broadcasting, the interactive data being sent to the slave terminals; receiving responses of the respective slave terminals to the received interactive data according to the allocated corresponding timings; and acknowledging, using the received responses, completion of transmission of the interactive data to the slave terminals. The data transmission control method and apparatus and the terminal can be used to improve data transmission efficiency and channel utilization.