A tow prepreg manufacturing apparatus applies resin to an original tow of reinforcing fibers. The tow prepreg manufacturing apparatus includes an oiling roller, a scraper, a resin reservoir, a tube pump, and a controller. The oiling roller is supplied with resin while rotating at a predetermined rotation speed. The scraper adjusts the shape of the resin supplied onto the oiling roller. The resin reservoir supplies resin to the oiling roller. The tube pump discharges resin to the resin reservoir. The controller controls the tube pump so that the amount of resin held in the resin reservoir remains constant and controls the rotation speed of the oiling roller so that a resin content of a wound tow prepreg becomes equal to a target resin content.