Embodiments of the present disclosure provide, for example, a Bluetooth connection method, the example method including sending, by a first terminal, a Bluetooth low energy BLE advertising message, where the BLE advertising message includes device information. A second terminal receives the BLE advertising message, and then obtains the device information. The second terminal then matches the device information with prestored device information and, if the device information successfully matches the prestored device information, initiates a classic Bluetooth connection request to the first terminal, where the first terminal then establishes a classic Bluetooth connection to the second terminal. Power consumption of BLE is low.