A display device according to an embodiment of the present invention comprises: a display unit; a storage unit for storing a reproduction list including a first content provided by a first content provider and a second content provided by a second content provider; and a controller for displaying the reproduction list through the display unit, reproducing the first content included in the displayed reproduction list through an application associated with the first content provider, sensing whether the reproduction of the first content has been completed, and reproducing the second content through an application associated with the second content provider on the basis of a sensing result.