Methods and systems for application publishing in a virtualized environment are described herein. A system may facilitate publishing of one or more shortcuts based on inputs made in the virtual desktop environment (e.g., when a user “drag-and-drops” a shortcut onto a publishing icon on a desktop). The system may determine application information and instance information for the application, and may publish a shortcut for that application to the storefront. As a result, users may be permitted to self-publish shortcuts for preferred applications onto personalized storefronts, which may be unique to each user.