Embodiments for rendering content by a processor are provided. A request to render content is received. A score is assigned to each of a plurality of rendering browsers based on a plurality of factors associated with the content and the plurality of rendering browsers, the score used in determining a selection of the rendering browser and weighted according to each of the plurality of factors which include: a security risk of the content, and language support, performance characteristics and a user preference of the plurality of rendering browsers. The selected rendering browser is automatically instantiated and the content is rendered by the selected rendering browser on the computing device.