A subjective optometry apparatus includes a subjective measurement portion which subjectively measures optical characteristics of an subject eye, an objective measurement portion which objectively measures optical characteristics of the subject eye, a control portion which causes the objective measurement portion to objectively measure the optical characteristics during the measurement by the subjective measurement portion, and a display control portion which performs a control to display an eye diagram representing the subject eye and an imaging position of a target light flux incident on the subject eye. The display control portion performs a control to display the imaging position based on the objectively measured optical characteristics.