Invention Grant
- Patent Title: Performing query-time attribution channel modeling
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Application No.: US16189739Application Date: 2018-11-13
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Publication No.: US10970338B2Publication Date: 2021-04-06
- Inventor: Trevor Paulsen , Ivan Andrus , Vladislav Turchenko , Dirk DeHart , David Wilcox , Brian Jarvis
- Applicant: Adobe Inc.
- Applicant Address: US CA San Jose
- Assignee: Adobe Inc.
- Current Assignee: Adobe Inc.
- Current Assignee Address: US CA San Jose
- Agency: Keller Jolley Preece
- Main IPC: G06F16/9038
- IPC: G06F16/9038 ; G06F16/242

Abstract:
The present disclosure relates to performing attribution channel modeling in real time using touchpoint data that corresponds to a user-specified set of channels and is retrieved from a database using a user-specified attribution model. For example, in one or more embodiments, a system stores raw data in an attribution database that comprises an aggregator and a plurality of nodes. In particular, each node stores touchpoint data associated with a different user. Upon receiving a query, the system can, in real time, retrieve subsets of the touchpoint data that corresponds to a user-defined set of distribution channels in accordance with a user-specified attribution model. The system then combines the subsets of touchpoint data using the aggregator and generates the digital attribution report using the combined data.
Public/Granted literature
- US20200151281A1 PERFORMING QUERY-TIME ATTRIBUTION CHANNEL MODELING Public/Granted day:2020-05-14
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