A method and apparatus for template matching to find a predetermined pattern in an image is disclosed. A first visual boundary is detected in the captured image, and a second boundary concentric with the first boundary is calculated. The first and second boundaries define a portion of the captured image. The portion of the captured image is incrementally scanned about the center of the second boundary for a predetermined pattern having a predetermined orientation within the portion that match a template image. Alternatively, the portion of the captured image is unwrapped into a linear band image such that the first and second boundaries form a linear top and linear bottom of the linear band image, and the linear band image of the portion of the captured image is scanned for a predetermined pattern that matches a template image.