Systems, methods, and software for developing application usage information are provided herein. An exemplary method includes identifying data sources that relate to application usage activity of one or more users, determining activity signals related to at least data analysis by the one or more users from among the application usage activity, and applying the activity signals to a knowledge graphing service that infers data analysis preferences from among the activity signals. The method also includes providing ones of the data analysis preferences for use by data insight services that establish data insight objects visualizing target datasets based at least on the ones of the data analysis preferences.